THE TEAM
Brendan Cronin
Founder / CEO
Brendan believes that tempering good intentions with good business will lead to the most robust and sustainable development in the world's frontier markets. Prior to founding Commercialis, he created and led WASH projects in South Sudan, planned and executed oil well tests in Congo and Gabon, and led operational and product development efforts on an innovative flexible water tank in Uganda. Brendan holds a BS in Mechanical Engineering from the University of Wisconsin and an MBA from INSEAD.
Babra Nayebare
Account Manager
Babra has been with Commercialis since we first opened our doors in Uganda. She leads all aspects of account management including client relations, scheduling transcriptions, service delivery, and even finds time for business development! She holds a Bachelors in Business Administration with a focus on Accounting from Mbarara University of Science and Technology.
Pheonah Nsasirwe
Intern
Pheonah joined Commercialis in August 2016 is now the Assistant Account Manager. She has helped to support the business in many aspects including transcription, client management, and doing the hard work of visiting hundreds of small businesses with a market survey. She holds a Bachelors in Business Administration with a focus on Accounting from Makerere University Business School.
Sales Associates
Pics coming soon!
Laboremus Uganda
Software Development Partners
Laboremus Uganda Ltd specializes in customized software development, solving business problems from the concept stage through to a fully tested and implemented solution.
WHAT'S NEW and WHAT'S NEWS
Check this section for current and upcoming news about Commercialis
Working with Lenders
Spotlight on Institutional Clients
Commercialis begins trial preparations for working with lenders.
It is our belief that the lack of credible and transparent financial management characteristic of the informal business sector is a major impediment to both new loan origination and optimal loan book performance among the lenders serving this market. For this reason, we expect lenders to see significant benefits after adopting our transcription and reporting service into their existing evaluation or monitoring processes.
We look forward to proving our value!
Commercialis goes Commercial
Soft launch in August 2015
50% of trial users stay on as paying subscribers!
Beginning in August, Commercialis began to phase out the initial trial in Mbarara to gauge participant's willingness to pay for the transcription and reporting service they had been accessing cost free. We are very excited about achieving a 50% conversion rate!
In response to feedback gained during the trial period, Commercialis will soon begin to offer standard tax return services as a way to attract new clients to our reporting service. Nobody likes to spend money on VAT or Income returns, but with Commercialis you are getting significant value for your money!
Piloting our transcription and advisory services
Let's get started!
Mbarara, Uganda - April 2015
200 small enterprises in Mbarara responded to a survey asking about the segments' need for improved record keeping and the potential role of an external service provider.
82% expressed a willingness to pay for a transcription service to digitize their handwritten business records.
85% expressed a willingness to pay for regular analysis of business performance.
We've now begun the next step of trialling the business model. Enterprise transcriptionists have been hired and participant companies have been identified and signed on for the pilot.
But will it work!? Can we create value for our clients? Can we deliver our services at an affordable, yet profitable rate? Who will prove to be our primary customer segment? Will client acquisition costs be prohibitive?
So many questions.... stay tuned for answers!
WE'D LOVE TO HEAR FROM YOU!
Questions. Comments. Complaints. Suggestions.
